Before
The client's situation
- The client wanted to lead with high-value structural engineering and BIM 3D modelling for precast projects.
- The need was country prioritisation before any broader portfolio rollout.
- Adjacent future services included architectural design, MEP and structural steel.
Challenge
The question that had to be answered
Which international markets should a structural engineering and BIM player enter first?
MARC's approach
What we did
- 1
Candidate countries were ranked on market size, GDP growth, regulatory ease and precast/BIM readiness.
- 2
Deep-dive market sizing, regulatory and competitor analysis was done for the top three countries.
- 3
Partner and customer profiling, plus outreach material, was developed for the chosen markets.
Result
What the work delivered
- MARC recommended primary and secondary target markets.
- A phased market-entry path was defined before any full-suite rollout.
- The work created the basis for partner outreach and for medium-term service expansion.
Consulting takeaway
International expansion should be sequenced by market readiness, not by aspiration. Country ranking prevents expensive, unfocused outreach.
Country rankingBIMPrecastPartner profilingRegulatory screening
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